Welcome back. In the previous posts, we looked at what a citizen science project is and some considerations in design parameters. As the design aspect begins to lay the foundation for a good project, the next phase is what really has the potential to strengthen it, Public Outreach.
As we all may know, the world is one big system in which we are all interconnected from the bacteria to us. Following that train of thought, the strength lies in that interconnectedness. This becomes a force multiplier. As noted in the first post, the burden should not lie on the shoulders of a few researchers. It is everyone's responsibility to be involved and take ownership of this amazing world, guiding the future of humanity in the best possible direction.
Without further ado, let's dive into the "public outreach" segment of this project. As with the previous post on design, I will post a several foundational questions with associated answers based on Caterpillars Count!
1) What is the user experience like?
As a novice user myself, I felt the user experience was great! The key is user involvement and dedication of time to utilize the training materials provided. If the user dives head first, the experience can be amazing.
How is the project advertised to the public?
This project is advertised on several platforms to include: Sci Starter (the largest project database with over 3,000 projects), National Science Foundation, North Carolina Wildlife, and the University of North Carolina-Chapel Hill Institute for the Environment.
Could that be improved?
Yes. After a discussion with my sister, who happens to be a 3rd grade teacher, who serves as the primary environmental science teacher for her school for over 13 years in NC, she was never aware of such a project. I feel that the outreach could be expanded to all NC public schools, k-12. In addition, I adamantly feel that the community outreach should be improved via avenues such as fairs, individual community representatives who work within their own community to expand knowledge and interaction.
2) Do you think this project has a positive impact on conservation in general (from an outreach and educational perspective)? Could this be improved?
Despite the need for improvement from an advertising perspective, I do wholeheartedly feel does provide a significant positive impact on conservation. The training, educational materials, and depth of the project does not limit itself, rather extends and promotes conservation to a myriad of venues. As noted in the previous question, my only suggestion at improvement would be more local community involvement and outreach, educating the general public more on the true importance of this project.
3) Do you think there are goals for this project beyond the stated scientific goals?
Yes. As noted, the project provides a plethora of materials for educators to include lesson plans and videos, For Educators. The project also does well with promoting science and assisting the lay person in how to identify specific flora and insects as well as a virtual survey game, where the user can practice their surveying skills, Virtual Survey. I highly encourage you to take a moment, clink on the links, peruse, and play the game.
Is the focus more on collecting scientific data, or engaging the public?
It seems to be a healthy mixture of both through promoting a positive and engaging environment. In turn, this inspires the user strengthening the overall project and scientific data.
Do you think there is anything problematic about their focus?
No.
4) In general, in terms of the outreach and educational value of this project, are there things that you'd change if you were in charge?
As noted above, the only aspect that I would seek to strengthen and expand is the outreach to the general public, those community members without any scientific background. As we are all connected in this massive world, I feel it prudent to attempt to involve all people, removing that potential divide.
I hope everyone enjoyed this segment. I highly encourage all followers to click on the links above and dive in head first. Don't worry the water is deep enough!
As always, I highly encourage and welcome any feedback.
Cheers,
Waterboy1981
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